국립강릉원주대학교

목차 도움말

제1장 서론....................................................................................................1
제1절 연구 배경..........................................................................................1
제2절 연구목적............................................................................................3
제3절 연구방법 및 연구범위..........................................................................4

제2장 이론적 배경..........................................................................................6
제1절 힐링관광............................................................................................6
1. 힐링 및 힐링관광의 개념........................................................................6
2. 힐링관광 선택속성................................................................................11
3. 힐링관광 관한 선행연구........................................................................17

제2절 지각된 가치......................................................................................18
1. 지각된 가치 개념................................................................................18
2. 지각된 가치 측정................................................................................21
3. 지각된 가치 선행연구..........................................................................23

제3절 관광 만족도......................................................................................25
1. 관광 만족도 개념................................................................................25
2. 관광 만족도 측정................................................................................28
3. 관광 만족도 선행연구..........................................................................30

제4절 행동의도..........................................................................................31
1. 행동의도 개념....................................................................................31
2. 행동의도 측정 ...................................................................................34
3. 행동의도 선행연구..............................................................................36

제3장 연구 설계...........................................................................................38
제1절 연구모형 및 연구가설.......................................................................38
1. 연구모형...........................................................................................38
2. 연구가설...........................................................................................38
제2절 조사 설계.........................................................................................41
1. 변수의 조작적 정의............................................................................41
2. 측정항목 및 설문구성..........................................................................42
3. 자료수집 및 분석방법..........................................................................44

제4장 실증분석.............................................................................................46
제1절 표본 특성.........................................................................................46
1. 표본의 인구 통계적 특성 ....................................................................46
2. 힐링관광의 일반적 특성........................................................................47
제2절 측정척도의 신뢰도 및 타당도 검증.....................................................49
1. 신뢰성 및 타당성 분석........................................................................49
2. 신뢰도 분석.......................................................................................52
제3절 가설 검증........................................................................................53
1. 인구통계특성별 측정 측도의 차이분석..................................................53
2. 가설검증...........................................................................................59
3. 가설검증결과.....................................................................................67

제5장 결론..................................................................................................69
제1절 요약 및 시사점.................................................................................69
제2절 연구한계 및 향후 연구방향................................................................71

참고문헌.......................................................................................................72
국문초록.......................................................................................................84
Abstract......................................................................................................86

<부록> 설문지...............................................................................................89